Marketing Minute with Campbell Pet Company

Welcome to the Campbell Pet Company, Marketing Minute. These marketing ideas are designed to help you market items in your facility in order to best serve your customers. If you have any ideas or comments you'd like to add about using Campbell Pet Company products, please don't hesitate to contact us.

May 12, 2006 - Preparing for Animal Disaster Part II

As we see news reports about extreme weather moving into the United States, primarily the southern regions and east coast, it's important that we make sure our customers know we have rescue tags and ID tags available.

FEMA recommends the following to pet owners to prepare for pet disasters: “Make sure identification tags are up to date and securely fastened to your pet's collar. If possible, attach the address and/or phone number of your evacuation site. If your pet gets lost, his tag is his ticket home. Make sure you have a current photo of your pet for identification purposes.”

The Humane Society of the United States recommends: “…pets should be wearing up-to-date identification at all times. It's a good idea to include the phone number of a friend or relative outside your immediate area—if your pet is lost, you'll want to provide a number on the tag that will be answered even if you're out of your home.”

Fireman stickers and signs are also a visual, effective way to ensure that pets are recognized as being on premises and increases chances of rescue during an emergency. It is recommended that a pet owner have a sticker on both the front and back door of their home to increase awareness that there are pets on the premises.

April 26, 2006 - Preparing for Animal Disaster Part I

Whether preparing for disaster relief or identifying animals in the kennel, our laminated polyethylene and polypropylene band I.D. Bands are a great way to help you identify the animals you rescue on a daily basis.

The Marin Humane Society in Navato, CA uses the ID Bands to prepare for disaster relief. Each region they service is assigned a band color. When an animal is rescued, they place the color-coded ID Band on the animal for ease of identification.